Social Media Marketing
Are you just wasting your time on social media?
Social media marketing isn’t just posting for the sake of it. It’s about building visibility, creating conversations, and making sure the right people see, hear, and remember you.
Too many businesses jump straight into content creation without a strategy. But here’s the truth: without a plan, all that effort is wasted.
A solid social media marketing strategy connects the dots:
📍 Your audience — who you’re talking to and what they care about.
📍 Your content — what to post, where to post it, and how to make it work.
📍 Your goals — whether that’s brand awareness, leads, or community-building.
🚨 Spoiler: More posts won’t fix bad strategy.
Social media marketing struggles?
Every business, no matter the size, needs a social media marketing strategy. If any of this sounds like you, we need to chat:
You’re posting, but it’s like a ghost-town.
No engagement, no leads, no impact. No matter what you say, nothings landing.
You feel clueless, winging it with every post
No plan, no structure, just a frantic “I should probably post something” moment.
Your content is scattered across platforms.
One minute you’re all over Insta, the next it’s LinkedIn, it’s exhausting & ineffective.
Maybe you’ve outsourced, but it’s without a strategy!
A social media manager can post, but they still need a strategy to work within.
You don’t like social media (and that’s ok!)
You don’t have to love it, you just need a plan that works, and stick to it.
You just have absolutely no idea where to start.
You don’t know the difference between a DM and a story, or what the hell an algorithm is.
Who works with me?
✅ Small & Medium-Sized Businesses that need direction and clarity with their marketing.
✅ Business Owners Who Feel Stuck and don’t know where to start (or what to do next).
✅ Marketing Teams That Need Fractional Support —for a team audit, clearer systems, or mentoring.
✅ Freelancers & Solopreneurs who want to market themselves properly without burning out.
“Jade is a whizz at marketing but also has a wealth of experience and skills built from years in the corporate world which can now be used to help you. I would highly recommend but don’t all book at once and leave me without my captain ”
Martin Macleod
Financial Health Club
How I can help
I help businesses create social media strategies so you’re not just posting into the void.
What I’m not is a social media manager, the one who logs into your accounts and schedules your posts/runs your account (there are teams that do that much more cost effectively for you!) and if you want a recommendation I can provide one, what I do is:
✔️ A plan, not just more posts. What platforms to focus on, what content to create, and how to actually get results.
✔️ Messaging that makes sense. Your social media should tell a story; about your brand, your business, and why people should care.
✔️ Content that connects. What to post, how to post it, and how to make sure it drives real engagement.
✔️ An approach that works for YOU. No one-size-fits-all advice, just the right plan for your business.
✔️ The right people for the job. Again, I don’t do full social media management, but I work with cost-effective social media management agencies who can handle the day to day, so you get the best of both worlds. (I even use them myself!)
Social got you in sulk?
Let me help
What do I do?
Marketing’s a pretty wide sector, but I’m what’s known as a generalist marketer (& that means I’m really good at a LOT of marketing things!)
Marketing Strategy
No more scattergun marketing. I help you build a clear plan, so you’re not just spraying and praying.
Training, Coaching, Consulting
Not just “here’s your strategy, good luck”, I’ll actually train you to understand and execute it properly.
Messaging & Positioning
Not sure how to talk about your business? I help you nail your messaging, define your audience, and stand out.
Tech, Systems & Steup
Using the wrong tools is slowing you down. I’ll review, recommend, and set up the best marketing systems to streamline your efforts.
Marketing & Sales
Marketing and sales should work together, not separately. I help you align both so you’re making the most of your marketing.
Online Investment
I don’t hoard knowledge, I teach it. You’ll walk away with clarity, confidence, and a marketing strategy that makes sense.
Jade is amazing and has a ton of real-world experience in marketing and business. Her advice and support have been incredibly helpful.
I’m so grateful for her guidance and highly recommend her to anyone looking to improve their marketing and business skills.
Garry Lynch
Bear-Media
Marketing Musings
Everyone loves a good marketing bedtime story, but actions speak louder the words (so get in touch to talk about your marketing strategy!).
