Email Marketing
Don’t build your business on rented land
Imagine waking up one day to find your social media accounts gone. No warning, no explanation. Just…vanished. Social media is great, but you don’t own it. Your email list? That’s yours.
Email marketing is the most direct, reliable, and profitable way to communicate with your audience. No algorithms, no disappearing reach. Just a direct line to your customers on your terms.
It’s not just about newsletters, it’s about:
📩 Lead nurturing – Staying top of mind, building trust, and guiding people toward buying.
📩 Customer retention – Keeping your audience engaged so they don’t forget you exist.
📩 Sales & conversions – Strategic emails that drive action and boost your bottom line.
If you’re not leveraging email marketing, you’re missing out.
Email marketing struggles?
Every business, no matter the size, needs own their own audience. If any of this sounds like you, we need to chat:
You rely 100% on social media for marketing.
One algorithm change, one account restriction, one relentless malicious person, and your audience is gone.
You’ve got an email list, but you never actually email them.
If you only pop up when you’re selling something, don’t be shocked when no one opens your emails.
You’re sending emails, but they’re getting ignored.
Poor deliverability, low open rates, zero clicks, no replies; if your audience isn’t engaging, something needs fixing.
You’re not even sure if your emails are reaching inboxes.
Spam filters, dodgy deliverability, inflated open rates, email marketing is a science, not just a send button.
You don’t even know where to start.
GDPR, segmentation, subject lines, automations, platforms, email marketing has its own language, and it’s a lot.
You see competitors emails, and wish you’d thought of that.
They’re building trust and making sales. Meanwhile, your audience is hearing crickets from you.
Who works with me?
✅ Small & Medium-Sized Businesses that need direction and clarity with their marketing.
✅ Business Owners Who Feel Stuck and don’t know where to start (or what to do next).
✅ Marketing Teams That Need Fractional Support —for a team audit, clearer systems, or mentoring.
✅ Freelancers & Solopreneurs who want to market themselves properly without burning out.
“Jade is a whizz at marketing but also has a wealth of experience and skills built from years in the corporate world which can now be used to help you. I would highly recommend but don’t all book at once and leave me without my captain ”
Martin Macleod
Financial Health Club
How I can help
Quite simply, I take the confusion out of email marketing, so your messages land, get read, and actually convert.
✔️ Platform selection & setup. MailerLite, Mailchimp, ActiveCampaign, HubSpot, ConvertKit – whatever fits your needs and budget, I’ll help you set it up properly.
✔️ GDPR-compliant list building. No dodgy data practices here, just smart, safe ways to grow your email list.
✔️ Segmentation & personalisation. Because blasting the same email to everyone isn’t the way to build relationships.
✔️ Crafting emails people actually want to read. No boring, robotic newsletters, just engaging, value-driven emails.
✔️ Automations & sequences. Nurture sequences, welcome emails, sales funnels, I’ll help you get the right emails going out at the right time.
✔️ Email performance & optimisation. Open rates, click-throughs, conversions, I’ll help you track what’s working (and what’s not).
Sick of stabbing in the dark?
Let me help.
What do I do?
Marketing’s a pretty wide sector, but I’m what’s known as a generalist marketer (& that means I’m really good at a LOT of marketing things!)
Marketing Strategy
No more scattergun marketing. I help you build a clear plan, so you’re not just spraying and praying.
Training, Coaching, Consulting
Not just “here’s your strategy, good luck”, I’ll actually train you to understand and execute it properly.
Messaging & Positioning
Not sure how to talk about your business? I help you nail your messaging, define your audience, and stand out.
Tech, Systems & Steup
Using the wrong tools is slowing you down. I’ll review, recommend, and set up the best marketing systems to streamline your efforts.
Marketing & Sales
Marketing and sales should work together, not separately. I help you align both so you’re making the most of your marketing.
Online Investment
I don’t hoard knowledge, I teach it. You’ll walk away with clarity, confidence, and a marketing strategy that makes sense.
Jade is amazing and has a ton of real-world experience in marketing and business. Her advice and support have been incredibly helpful.
I’m so grateful for her guidance and highly recommend her to anyone looking to improve their marketing and business skills.
Garry Lynch
Bear-Media
Marketing Musings
Everyone loves a good marketing bedtime story, but actions speak louder the words (so get in touch to talk about your marketing strategy!).
