Marketing Tools & Technology
Get the right systems in place, without the overwhelm
Marketing isn’t just about social media posts and email blasts, it’s about having the right marketing tools, systems, and tech in place to make everything work together.
From automation to analytics, email platforms to CRM systems, social schedulers to sales funnels, the right marketing tools can:
✔️ Save you time (because nobody has hours to manually send follow-ups or schedule posts).
✔️ Streamline your processes (so your marketing runs like a well-oiled machine).
✔️ Give you real data (so you actually KNOW what’s working, not just guessing).
✔️ Help you scale (because you can’t grow if everything is still stuck in spreadsheets).
Whether you’re on a shoestring budget or have cash to invest in the best, there are marketing tools out there that will make your life easier.
Marketing Tech struggles?
Every business, no matter the size, needs a tech stack (sorry but it’s true). If any of this sounds like you, we need to chat:
You’re still doing everything manually.
Manually sending invoices, copy-pasting email lists, posting content in real time? There’s a better way.
You have systems, but they don’t talk to each other.
Your CRM, email platform, and website all exist separately, and it’s a nightmare trying to connect the dots.
You’ve bought a ‘fancy tool’ but don’t actually use it.
You signed up for software that promised the world, but it’s gathering dust because you don’t know where to start.
You have no idea what tools are out there.
And you don’t have time to sift through 100 options to figure out what’s best. You need an expert who can get you moving quickly.
You want to scale your marketing but lack the infrastructure.
If you’re growing, you NEED systems that grow with you. Investing in the wrong infrastructure now will hurt you down the line.
You’re making decisions based on gut feeling, not data.
If you’re guessing what’s working instead of tracking real results, you’re flying blind. The right tools help you make smarter moves.
Who works with me?
✅ Small & Medium-Sized Businesses that need direction and clarity with their marketing.
✅ Business Owners Who Feel Stuck and don’t know where to start (or what to do next).
✅ Marketing Teams That Need Fractional Support —for a team audit, clearer systems, or mentoring.
✅ Freelancers & Solopreneurs who want to market themselves properly without burning out.
“Jade is a whizz at marketing but also has a wealth of experience and skills built from years in the corporate world which can now be used to help you. I would highly recommend but don’t all book at once and leave me without my captain ”
Martin Macleod
Financial Health Club
How I can help
I help businesses find, set up, and actually use the right marketing tools, whether you’re just starting out or levelling up.
✔️ Tools and software for every budget. From free solutions to high-end enterprise software, I’ll help you explore what’s right for you.
✔️ CRM & email marketing setup. Whether it’s MailerLite, HubSpot, ActiveCampaign, or Salesforce, I’ll help you integrate and optimise it.
✔️ Social media scheduling & content tools. So you’re not manually posting every single day (unless you really want to, weirdo).
✔️ Automation & workflows. Streamline the boring stuff; follow-ups, reminders, reporting, so you can focus on growing.
✔️ Training & implementation. It’s not just about having the tools, it’s about actually using them properly. I’ll train you and your team to make the most of them.
Tools got you in a tizzy?
Let me help.
What do I do?
Marketing’s a pretty wide sector, but I’m what’s known as a generalist marketer (& that means I’m really good at a LOT of marketing things!)
Marketing Strategy
No more scattergun marketing. I help you build a clear plan, so you’re not just spraying and praying.
Training, Coaching, Consulting
Not just “here’s your strategy, good luck”, I’ll actually train you to understand and execute it properly.
Messaging & Positioning
Not sure how to talk about your business? I help you nail your messaging, define your audience, and stand out.
Tech, Systems & Steup
Using the wrong tools is slowing you down. I’ll review, recommend, and set up the best marketing systems to streamline your efforts.
Marketing & Sales
Marketing and sales should work together, not separately. I help you align both so you’re making the most of your marketing.
Online Investment
I don’t hoard knowledge, I teach it. You’ll walk away with clarity, confidence, and a marketing strategy that makes sense.
Jade is amazing and has a ton of real-world experience in marketing and business. Her advice and support have been incredibly helpful.
I’m so grateful for her guidance and highly recommend her to anyone looking to improve their marketing and business skills.
Garry Lynch
Bear-Media
Marketing Musings
Everyone loves a good marketing bedtime story, but actions speak louder the words (so get in touch to talk about your marketing strategy!).
