What even is a marketing strategy?

So, what is a marketing strategy

It’s not just “post three times a week on Instagram” or “make a Canva graphic with your logo on it.”

A proper marketing strategy is a roadmap. It aligns your business goals with your audience, your message, and your channels. It gives your marketing actual purpose, instead of relying on guesswork or gut feelings.

In short: it’s your plan to get seen, get leads, and get paid, without burning out or throwing spaghetti at the wall.

Why do you need one?

Because winging it only gets you so far. Here’s what happens when you don’t have a strategy:

• You spend hours on content with no return.
• You have no idea what’s working (or what’s not).
• You start comparing yourself to every other business online.
• You stop marketing entirely because it’s too overwhelming.

And here’s what happens when you do:

• You know what you’re doing and why.
• You show up consistently without the panic.
• You start attracting the right clients.
• You get off the content hamster wheel and start marketing with actual confidence.

What goes into a good marketing strategy?

A strong marketing strategy should cover:

1. Your goals – What does success look like? More sales, more leads, more awareness?
2. Your audience – Who are you speaking to? What do they care about?
3. Your message – What’s your vibe? What makes you stand out?
4. Your platforms – Where are your people hanging out?
5. Your content – What are you sharing, and why?
6. Your systems – How are you tracking, reviewing, and improving?

Without these, you’re just doing random acts of marketing. And those rarely move the needle.