Marketing Strategy
Because just posting more, isn’t a plan
Marketing without a strategy is like driving without a destination, you’re moving, but you’ve no idea where you’re going. A marketing strategy doesn’t just tell you what to post or which platforms to use; it gives you a clear, structured approach to reach the right people, in the right way, at the right time.
Your marketing strategy brings together:
📍 Positioning & Messaging – Who you are, what you do, why people should care.
📍 Multi-Channel Approach – Social media, email marketing, content, ads, networking, CRMs; the full works.
📍 Sales & Marketing Alignment – Because marketing without a follow-up process is just pointless.
📍 Tech & Tools – CRMs, email sequences, automation, and all the boring (but essential) backend stuff.
📍 Customer Journey & Lead Generation – Making sure the right people find you, connect with you, and actually buy from you.
Without a proper strategy, you’re just throwing spaghetti at the wall and seeing what sticks. If that sounds familiar, we need to talk.
Who needs a marketing strategy?
Every business, no matter the size, needs a strategy. But if any of this sounds like you, you need one ASAP:
You’re doing ‘bits of marketing’ but nothing feels connected.
A few social posts here, an email campaign there, a wee event now and then… but with no clear plan tying it all together.
You’ve tried marketing before, but it hasn’t worked.
Maybe you ran ads that flopped, posted content that got 0 engagement, or started an email list but never actually emailed anyone.
You’re stuck in the cycle of ‘word-of-mouth is enough.’
It’s great, until it’s not. A solid marketing strategy means you’re not relying on referrals to stay afloat.
You’ve no idea what’s actually working (and what’s not!)
If you’re spending time, effort, or money on marketing, you NEED to know what’s bringing results, and what’s wasting your budget.
Your business is growing, but your marketing hasn’t caught up.
Bigger goals = bigger strategy. If you’re levelling up, your marketing strategy needs to level up along with you.
You HAVE a strategy, but it’s gathering dust.
You’ve got a marketing strategy, maybe even an in-house team, but execution has slipped. No consistency, no momentum, poor results.
If your marketing strategy has become is a ‘nice idea’ instead of an active part of your business, it’s time for a chat.
Who works with me?
✅ Small & Medium-Sized Businesses that need direction and clarity with their marketing.
✅ Business Owners Who Feel Stuck and don’t know where to start (or what to do next).
✅ Marketing Teams That Need Fractional Support —for a team audit, clearer systems, or mentoring.
✅ Freelancers & Solopreneurs who want to market themselves properly without burning out.
“Jade is a whizz at marketing but also has a wealth of experience and skills built from years in the corporate world which can now be used to help you. I would highly recommend but don’t all book at once and leave me without my captain ”
Martin Macleod
Financial Health Club
Overthinking marketing?
I can help.
What do I do?
Marketing’s a pretty wide sector, but I’m what’s known as a generalist marketer (& that means I’m really good at a LOT of marketing things!)
Marketing Strategy
No more scattergun marketing. I help you build a clear plan, so you’re not just spraying and praying.
Training, Coaching, Consulting
Not just “here’s your strategy, good luck”, I’ll actually train you to understand and execute it properly.
Messaging & Positioning
Not sure how to talk about your business? I help you nail your messaging, define your audience, and stand out.
Tech, Systems & Steup
Using the wrong tools is slowing you down. I’ll review, recommend, and set up the best marketing systems to streamline your efforts.
Marketing & Sales
Marketing and sales should work together, not separately. I help you align both so you’re making the most of your marketing.
Online Investment
I don’t hoard knowledge, I teach it. You’ll walk away with clarity, confidence, and a marketing strategy that makes sense.
Jade is amazing and has a ton of real-world experience in marketing and business. Her advice and support have been incredibly helpful.
I’m so grateful for her guidance and highly recommend her to anyone looking to improve their marketing and business skills.
Garry Lynch
Bear-Media
Marketing Musings
Everyone loves a good marketing bedtime story, but actions speak louder the words (so get in touch to talk about your marketing strategy!).
