Content Marketing
Without a plan, you’re
just making noise
It’s not just about ‘putting stuff out there’, content marketing is about saying the right things, to the right people, in the right places.
It’s about how you build trust, show your expertise, and make your business impossible to ignore. It’s your voice, your story, and your best shot at staying top of mind when people are ready to buy.
It’s more than just social media. A strong content strategy connects everything, your website, emails, blogs, LinkedIn, even the way you show up in real life. Every touchpoint should be working together to attract, engage, and convert your ideal audience.
Content marketing struggles?
Every business, no matter the size, needs a content strategy. If any of this sounds like you, we need to chat:
You’re posting, but it’s not quite landing.
You’re showing up, but no one’s engaging. No leads, no conversations, no ROI—something’s off, and we’ll figure out what.
You’re always scrambling for your next post idea.
Every post feels like a last-minute panic. You need a system, not a “what the hell do I post today?” moment.
Your content is inconsistent (or nonexistent).
A flurry of posts, then radio silence? That’s killing your visibility. Content needs rhythm, not random bursts.
Your content isn’t leading to opportunities.
You’re getting likes, but not leads? Engagement is great, but let’s make sure it actually moves the needle.
You’re stuck in ‘we need to post more’ mode.
More isn’t always better. Better is better. A few killer posts will do more for you than a dozen rushed ones.
You HAVE a content plan, but it’s gathering dust.
Your team has a strategy, but it’s lost momentum. No consistency, no results. Time for a shake-up.
Who works with me?
✅ Small & Medium-Sized Businesses that need direction and clarity with their marketing.
✅ Business Owners Who Feel Stuck and don’t know where to start (or what to do next).
✅ Marketing Teams That Need Fractional Support —for a team audit, clearer systems, or mentoring.
✅ Freelancers & Solopreneurs who want to market themselves properly without burning out.
“Jade is a whizz at marketing but also has a wealth of experience and skills built from years in the corporate world which can now be used to help you. I would highly recommend but don’t all book at once and leave me without my captain ”
Martin Macleod
Financial Health Club
How I can help
I don’t just tell you to ‘create content’, and I don’t take over your social media (there’s partners I work with who are great value for money and do this exceptionally well!), I help you build a content system that works for you and your business.
✔️ Content that makes sense. Not just ‘post more’, but WHAT to post, WHERE to post it, and WHY it matters.
✔️ No more blank page panic. I’ll help you plan, structure, and streamline your content so it feels easy.
✔️ Your message, your voice, done right. If you’re struggling to sound like you, I help you find your style.
✔️ A strategy that ties everything together. Social media, email, blogs, LinkedIn, it all needs to work in sync.
✔️ Less guesswork, more results. I’ll help you create content that actually leads to business, not just engagement.
Feel crap with content?
Let me help.
What do I do?
Marketing’s a pretty wide sector, but I’m what’s known as a generalist marketer (& that means I’m really good at a LOT of marketing things!)
Marketing Strategy
No more scattergun marketing. I help you build a clear plan, so you’re not just spraying and praying.
Training, Coaching, Consulting
Not just “here’s your strategy, good luck”, I’ll actually train you to understand and execute it properly.
Messaging & Positioning
Not sure how to talk about your business? I help you nail your messaging, define your audience, and stand out.
Tech, Systems & Steup
Using the wrong tools is slowing you down. I’ll review, recommend, and set up the best marketing systems to streamline your efforts.
Marketing & Sales
Marketing and sales should work together, not separately. I help you align both so you’re making the most of your marketing.
Online Investment
I don’t hoard knowledge, I teach it. You’ll walk away with clarity, confidence, and a marketing strategy that makes sense.
Jade is amazing and has a ton of real-world experience in marketing and business. Her advice and support have been incredibly helpful.
I’m so grateful for her guidance and highly recommend her to anyone looking to improve their marketing and business skills.
Garry Lynch
Bear-Media
Marketing Musings
Everyone loves a good marketing bedtime story, but actions speak louder the words (so get in touch to talk about your marketing strategy!).
