Looking for a marketing consultant in Scotland?
When you think of a marketing consultant, what comes to mind?
Someone who tells you to post more on social media?
Someone who throws around jargon like ‘KPIs’ and ‘brand positioning’ like confetti? Sure, those things might be part of the deal, but for me, being a great marketing consultant is so much more than that, especially here in Scotland where the tolerance for BS is zero.
Scotland’s business landscape is unique. It’s diverse, ambitious, and increasingly driven by small and medium-sized businesses that need more than just a cookie-cutter marketing approach. They need someone who gets their market, understands their audience, and knows how to cut through the noise.
So, what makes a great marketing consultant in Scotland? Let me tell you what I’ve learned over the years.
Qualities you need to look for
1. Big-Picture Thinking (With a Side of Practicality)
I’m not here to just make your brand look pretty. I’m here to figure out what actually works for your business. I start by understanding your who, what, why, and how. Then I help you build a strategy that aligns your marketing efforts with your business goals and shows you how to make the most of what you’ve already got.
2. Communication Skills That Actually Make Sense
Marketing doesn’t have to be complicated. And honestly, it shouldn’t be. My job is to break things down into plain English, cut out the fluff, and show you what matters most. No endless reports with zero actionable advice, just straightforward solutions you can actually use.
3. Industry Knowledge (And a Willingness to Learn Yours)
Scotland’s industries are varied, everything from tech startups to whisky producers, tourism giants to coaching businesses. I won’t just bring my own expertise; I take the time to understand your industry and tailor my approach to your audience’s needs.
4. Experience That Goes Beyond Marketing
Here’s where I’ve got the edge: I’ve worked across sales, recruitment, business operations, and marketing. I know how all of that ties into a cohesive strategy that actually helps your business grow. I’m not just running campaigns; I’m building systems that make sense for your business.
5. A No-Nonsense Approach
This one’s non-negotiable. I’ll tell you what’s working, what’s not, and what needs to change, without sugar-coating it. I’ll get stuck in, roll up my sleeves, and work with you, not just for you.
Why Thrive Marketing? Well let me tell you
At Thrive Marketing, I don’t just give you marketing advice and disappear. I help you get your marketing on track with practical strategies, coaching, and consulting that actually make sense. With experience across sales, recruitment, and business operations, I see the bigger picture and connect the dots between your marketing efforts and your business goals.
But if it’s not me…
Here are a few questions to ask when choosing your marketing consultant:
- Do they understand your industry and audience?
- Can they explain their approach clearly, without the jargon?
- Do they have experience beyond just marketing?
- Are they willing to work with you, not just for you?